Sweet Baby Inc. CEO Kim Belair Speech Urged Employees To “Terrify” Video Game Companies If they don’t give them what they want. https://archive.md/g60ji >Sweet Baby Inc. CEO Kim Belair makes it clear the purpose is to forget about gamers entirely and terrorize video game companies in a statement found on Twitter / X. It highlights their entire philosophy in a way which shows they shouldn’t be involved in any productions. >Sweet Baby Inc. garnered attention due to its involvement with the latest Rocksteady game, Suicide Squad: Kill the Justice League. Much of the game’s content was criticized for its lack of respect towards the source material. The company has been associated with several other controversial games, including Starfield, Forspoken, Gotham Knights, Spiderman 2, and the reboot of Saints Row, which led to the closure of its development studio, Volition. A Steam user, Kabrutus, created a Steam Curator list titled “Sweet Baby Inc detected” which list tracks the games that Sweet Baby Inc is involved in and does not recommend them to followers. >Subsequently, an employee of Sweet Baby Inc, Chris Kindred, made attempts to have Kabrutus and his Steam Curator list, titled “Sweet Baby Inc detected,” removed. Kindred took to X to voice his concerns, stating, “The Steam curator harassment group, Sweet Baby Inc detected, is led by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.” Kindred then urged others to report the group, saying, “Anyway, report the group,” and concluded with, “And report the creator since he loves his account so much.” >Now people have found video clips of the CEO of Sweet Baby Inc, Kim Belair showing that bullying and terrorising tactics is nothing new to Sweet Baby Inc. Posting a clip from a game developers conference, X user GamesNosh exposed Kim Belair: “The Co-Founder of Sweet Baby Inc Kim Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and “diversify” game projects she feels are problematic – “Terrify them” aka threaten them with the anger of the cancel culture mob.” >In the full video clip, Kim Belair makes clear that the Sweet Baby Inc. game dev philosophy is to forget about the core audience, force diversity into games, sneak it in there if necessary, and use terror tactics and threats if you don’t get your way. >Kim Belair said at the conference: “Create moments that are intentionally targeted and designed to create joy in the marginalized. They are going to appreciate this on a level that your core audience won’t, but it doesn’t mean you’re going to exclude your core audience.” >Kim Belair continued: “Also, don’t fall into this trap that I think a lot of people fall into, which is they think, “Okay, don’t worry.” We can include everyone by making this like a single default universal experience that is universally representative. Because usually, like all that means, as it did in the dating example, is that you’re aiming at your core demographic and you’re probably invisibly leaning towards the dominant societal voice, even if you don’t realize it. Um, and if you’re in development and you are part of that dominant voice, you’re like a cis-hetero white dude or just adjacent to that, do not wait until the end to call your consultants. Bring them in at the beginning.” >She added: “And instead of asking them, “Hey, is this very racist thing we did very racist or is this deeply offensive thing we did deeply offensive? Are you hurt by it?” Ask them what they want to see. Like, ask them what would thrill them, what would bring them joy. And if you have a team lead, put that request to them very, very early. If you’re a creative working in AAA, which I did for many, many years, put this stuff up to your higher-ups. And if they don’t see the value in what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.” >The statements by Sweet Baby Inc.’s CEO only make matters worse for the company which is already embattled in so many problems from the core audience who don’t want this nonsense in their entertainment.