But these companies making "the current thing" are making decreasingly low-tier level of slop. Are you sure even the ignorant and culturally bereft are to never notice this? These companies, they're beginning to lose money slop over fist... Do you think the fortnite character skins market should "progress" in perpetuity? Take the film industry as a parallel example. Kids might start to notice this crop of films suck shit from Goldsteinberg's ass. Said film companies may stand to make a little bit less profit.
As for the millennial generation becoming a cultural irrelevance, it's worth reminding OP that due to the nature of millennials having fewer kids, millennials are the majority demographic after boomers turning from retirees to deceased. It's said that kids dictate the buying habits of adults through pester power and things, but it's mostly been about the fact the younger generation outnumber their adult peers, yet now that dynamic has reversed. So if you want your "product" to carry the broadest appeal and milk the most monied groups, then millennials are the audience you should be pandering toward.
That we *all* bear irrelevance compared to the genuine well-to-do is a little bit besides the point OP had for us. Sure, we'll all be told to eat the ESG. Even if that ESG is corporate-facing and not customer-facing, any companies awash with ESG cannot help themselves from contaminating and reaching their end product(s).
So, in some bizarre way I'm being an optimist. Soon Porsche will not only delete from history the Christ the Redeemer landmark (which the zoomers won't care one jot about) but the product(s) they make will turn from stagnatory, to regressive, to dead-to-market in a reasonable, single-generation length of time.
Let's see these kids buy/rent these products that functionally don't work and no amount of DLC aftersales will fix them.